4 Keys to Strengthen Your Presence on Social Media
There are four things that you can do to immediately strengthen your social media presence. In addition to these online things you want to make sure that you have a strong off-line presence as well. The key to creating a strong marketing campaign is to ensure that people have a great experience with you either online or offline.
Four things you can do to strengthen your social media presence:
1. Create a Facebook Fan Page – Share your page and ask your friends to share it as well. Try to post several times a day. You want your ideal client to follow you and providing great content encourages them to do that. Share from your fan page onto your personal page. Not everyone who is a friend is necessarily a fan so you want to make sure that you have both grounds covered. These posts are easy to schedule in Facebook or Hootsuite.
2. Email your opt-in list at least once a week – You want to create a consistent engagement with your e-mail list even if you are simply saying hello and showing encouragement. Feel free to include any free offers that you have in your e-mail.
3. Start a blog – Use WordPress or Tumbler (both are Free) – Try to blog at least once a week (more is preferred). Turn your Facebook Posts into a blog. Remember to break up your paragraphs and add a picture or video because people are visual.
4. Make videos – Post a video once a week. You can even start with your phone. Your video can also be turned into a blog with a short summary.
The keys to ensuring that your marketing and social media campaigns are successful include: providing quality content, being consistent, and offering free offers that provide people with a sample of your products or services.