Authentic marketing is a true expression of who you are, what you offer and what you represent. In order for marketing to be truly effective it needs to be authentic. It’s not about pretending to be someone else to sell your product or service; it is ultimately about you building real relationships with real people.
Authentic marketing is not just about what to communicate or how you communicate, but where that communication comes from. You want to be naturally genuine, sincere and enthusiastic about what you’re offering and the possibility to make a difference for your clients. This isn’t something you have to add to your personality.
It’s already there because it is who you naturally are. Use your personality and story to genuinely connect with your ideal clients.
When you use authentic marketing versus coercion, pressure or intimidation it feels very comfortable, natural and unforced. This is often the opposite of what many entrepreneurs think about when they hear the word marketing or networking. It is a great relief to just communicate authentically and naturally about your business.
Every aspect of your personal brand and marketing including your business cards, brochures, website, social media, speeches, etc. should express very clearly and authentically who you are. As a result your brand will be very effective at communicating the essence of what you’re about, and attract the right your ideal clients to you.
Authentic marketing is about pulling or attracting your ideal client to you versus pushing or forcing them towards you. It establishes a genuine connection between you and your ideal client and creates a desire for them to want to learn more about you.