The Business Scalability Expert, T. Reneé Smith, Releases a New Book to Help Debunk Surviving and Find Work/Life Harmony

“The CEO Life: A Holistic Blueprint to Scale Your Business and Life” creates a buzz storm right out of the gate for small business owners.

Atlanta, GA – Already noted as the “CEO’s #1 Trusted Business Playbook,” a new lifesaver for entrepreneurs is released to a ready marketplace. Written to up the ante on brand strategy and happy lives for small business owners, strategist extraordinaire, T. Reneé Smith changes the ground rules. In “The CEO Life: A Holistic Blueprint to Scale Your Business and Life,” she takes her twenty-five years of experience and confidently says scalability is ripe for the picking in business and personal life. With help from the book’s CEO Life® B.U.I.L.D. Framework, she proves it. She gives steps to help overworked entrepreneurs become prosperous business owners and, wait for it, contented family members. How so? With what she calls the unfiltered nitty-gritty truth about work/life harmony/integration. Anyone ready to ditch mere survival and give thriving a bearhug?

Having nearly lost her marriage due to overwork as an immersed CEO, the author says, “Entrepreneurs don’t have to choose the ‘or’ option in life. We think we can either have success in our business or have success in our personal lives. But, with a holistic approach to entrepreneurship, the right team, and an effective strategy, there’s no either/or option. I want readers to stop working in their businesses and start working on them. There’s a big difference there. That difference will grow your business and keep your family together at the same time.”

The book’s CEO Life® B.U.I.L.D. Framework gives readers a jumping-off point. Key components are Business Strategy, Unique Branding, Integrated Marketing and Sales, Leveraged Systems, and Decisive Leadership. In the first chapter, the author takes a deep dive into the CEO struggle, the need for intentional living, and the resolve to execute despite fear. In chapters two through seven, she’s off and running with points like accelerated growth strategy, the psychology of sales, negotiation, diversified marketing, self-leadership, and creative diversity and inclusion, among numerous other topics.

Packed full of strategies, the book also teaches the following:

How to hold onto the clarity of purpose held at the launch of the business
How to streamline strategy and scale for sustainable success
The Seven ‘P’s of Marketing and how to leverage social media
Five common branding mistakes and how to avoid them
Tried-and-tested sales psychology strategies to close deals and win bids
How to know when to hire and what to delegate to avoid burnout
Powerful leadership techniques
Employee productivity

About T. Renee'

T. Renee’ Smith is an award-winning entrepreneur who supports small business owners and high-level management for top-down business success. Smith is President and CEO of iSuccess Consulting Inc. with 25-years of experience in corporate strategy, supplier, and leadership development. She has assisted small businesses to obtain more than $30 million in traditional and non-traditional funding capital. Having found her work/life harmony, she is a wife and mother of three children.