Pricing is a Mindset

You charge people what you think you are worth. You can’t charge more than you think you deserve. It won’t be believable, and you won’t be comfortable presenting your offer to a potential client.

I have had several clients who started off offering their services for free so they could get comfortable with their abilities and offerings. There’s nothing wrong with that. I did the same thing when I started. My service rate was free, then $75/hour, then $250, then $500, and now into the thousands and tens of thousands.

As I grew, learned, and put systems in place, my rate increased with my value. Your comfort level grows with your experience, knowledge, systems, and accountability. So should your fees.

How much do you currently charge your clients? Normally, the first number that pops into your mind is what you are comfortable asking someone to pay you. Do you like that number? Probably not? Let’s double it, then triple it, and maybe even quadruple it (if you are really undercharging). One of those new numbers is probably around the price that you should be charging clients.

Next question for you: why don’t you charge more? Is it because people are so used to you giving your services away for free? One key thing to understand is that, most times, a free client will not convert into a fee client. If you have conditioned your clients to work with you for free, it can be a difficult process to recondition them to pay for your services. If you are charging what you are worth take some time to think about what mindset shift you need to make in order to raise your praises.