If You Build It, They Will Come…Myth or Fact?

Let me be transparent and honest with you. For a while I felt like if I was walking in what I believed was my purpose, showing up, and offering tons of value that my business would automatically grow.  

Do you know what happened? NOTHING!!!

I built it and they didn’t come because they didn’t know who I was and where to find me. I was a secret. I had all of this business knowledge to share but people didn’t know I existed.

Here are three CEO Tips that helped me shift from build it and they will come to build it and tell everybody about it.

• CEO Tip #1: Organic Search Results Still Require Work – In the beginning organic may not really be organic.These days it’s very simple to put up a WordPress website and start writing content. However, just because you push that PUBLISH button, doesn’t mean people will find your content automatically. To get ranked in the search engines, you need to incorporate keyword phrases that people would use to find your information; and you need to do it naturally, as in a conversation. Don’t get caught up to much in the debate if shorter posts are better than longer posts because search engines are constantly changing their algorithms. What worked today, may not work tomorrow because it’s a never-ending dance trying to strategize how exactly to get the best rankings to bring that organic traffic to your site.

• CEO Tip #2: Stop Keeping Your Business a Secret Even if you prefer to get word-of-mouth referrals instead of investing in expensive advertising, you still have to start out by telling at least one person that you have a website and you’re open for business. Think about those with brick and mortar offices or stores. Unless you’re on a well-traveled street, nobody will know you exist unless you tell people. Take it one step further: You need to tell people what you have to offer and how it helps them in order for them to make a special stop to check out your physical location. Why wouldn’t the same be true if you are looking to find customers online? Place yourself on social media surround sound and let people know you are open for business. The best marketing strategies have both on-line and off-line methods for reaching potential customers. Remember it’s important to explain what problems you solve for your potential clients. 

• CEO Tip #3 – Build Relationships without Worrying about the Almighty Dollar – Yes, you’re in business to make money but if that’s all you think about, you’re success will be fleeting. Instead of focusing on that final, end result of earning money, think about building relationships with those you meet, especially if you’re strictly online. Don’t assume someone won’t need your services; they may remember you a year or two from now if you foster a relationship. Don’t disappear after making the sale; fostering relationships will keep your name in the back of someone’s mind and may bring repeat business. These relationships are what will bring you those word-of-mouth referrals.

Marketing and promoting your business can be a daunting task especially when you have so many other pressing things to do in your business. Unfortunately, marketing often gets placed on the back burner leaving your bank account missing a few zeros.

What’s the answer?

Get help. There’s no need to re-invent the wheel. Use my proven Zen Marketing Method for CEO Millionaires to create a simple, easy to implement marketing plan that will attract your ideal clients, place your business on surround sound, and enable you to charge premium rates.

Ready to increase your bottom line? If yes, order your copy of the #Trusted Business Playbook for ambitious CEO’s – The CEO Life® Digital Book and Planner. Get step by step by step help in building an authentic marketing strategy that’s right for your business.   

It’s time to get off the sideline and get in the game. Let me help you. Order your copy today.

Continue to live your best life – The CEO Life®.