It’s Not Time To Quit

You don’t know what you don’t know. You are an expert at your craft and probably focus the majority of your time on ensuring your clients have an amazing experience with your brand. It is important to surround yourself with others that know more than you do. This will lessen your learning curve and help you to identify blind spots. As you grow your business you will have to shift from being a do it yourselfer to a CEO.   

Which one are you? 

• #1 – Are You a Do-It-Yourselfer? When you’re first starting your business, it makes sense that you want to watch your budget and not hire any outside help. After all, you need to make money before you spend money, right? Do-it-yourself business owners take on every task from branding, sales, marketing, accounting, and operations. They are stretched way too thin and become an expert at nothing. Very often these business owners feel behind, like they’re always playing catch up. Being a do-it-yourselfer is not sustainable if you want to grow a successful and profitable business.
  
• #2 – Are You a CEO? CEOs know they can’t do everything themselves. They see big plans for the future of their business and know what their own strengths and weaknesses are. These CEO’s will shop around for expert advisers, coaches, and assistants to handle the myriad of tasks involved in the backend of the business so they can dedicate their time to finding new clients and building those relationships while their team handles their own areas of expertise. This is where you want to be.
  
• #3 – Can I go from Do-It-Yourselfer to CEO? Absolutely, you don’t have to be all things in your business. 85% of your time should be spent in your “Sweet-Spot” (a/k/a your gifting’s) and on revenue generating activities. Here are some suggestions on how to transition from a do-it-yourselfer to a CEO. Find a business coach who can analyze your backend operations and give advice for automating certain tasks or suggestions for who to hire next. Consider a social media manager to keep your accounts current with posts and to engage your audience. Hire a virtual assistant to manage your email and your calendar while you’re handling sales and marketing. Think of how much time you will save if every one of your team members do their own jobs within the same 24-hour time period. You will definitely see faster growth in your business but making that first hiring hurdle can be tough. If this is you, it’s time to level up. 

I hear you already; I don’t have money to pay myself let alone somebody else. The reality is you find money for what you want – that purse, those shoes, that expensive meal, that concert. Get the picture? If you are serious about growing your business you have to make an investment in yourself first, then the business. Small investment = small profits. Big investment (a smart one) = Big profits.  

If you’re ready for a quick business analysis to discover gaps in growing your business download my free CEO Life® Business Checklist which assesses 6 key areas of your business in minutes. You’ll have a clear picture on what your next best business step should be.  

You owe it to yourself to invest in your business. I believe, in you. Let’s go!!! 

Continue to live your best life – The CEO Life®.        

Purposefully yours,       

T. Renee’