The Most Powerful Five Words Your Clients Want to Hear From You – What’s In It For Me?

Your ideal clients listen to one radio station – WIIFM – What’s In It For Me (FM)? If you are not singing their favorite words your ideal clients don’t want to hear about anything you are trying to sell them. Words are powerful and the right words will convince your ideal clients to buy your products and services, while the wrong words will either offend them or, even worse, leave absolutely no impression on them at all. Simply put – the will forget you exist the moment they click away from your website or leave your presence at a networking event.

When you carefully create your marketing message you can attract the attention you desire and motivate your ideal clients to take action into becoming interested leads and then paying clients. You motivate ideal clients by solving a specific problem for them. The bottom line is while we as heart-centered entrepreneurs want to help our ideal clients transform their lives our ideal clients are in some kind of pain and want us to help them get out of pain immediately. Most times when your marketing messages are not resonating with your ideal clients it is because you are not offering them what they really went.

The top 10 reasons why people buy are:
• To make money
• To save money
• Save time
• Avoid effort
• Get more confidence
• Become more organized and time efficient
• Attain better health
• Escape physical pain
• Gain praise and recognition
• Increase influence

The benefits and results that will inspire clients to hire you are the benefits and results that fall into one of these 10 categories in some way and must be included within your marketing messages.